Marketing Management involves planning, organizing, implementing, and controlling marketing activities to achieve organizational goals. It encompasses market research, consumer behavior analysis, product development, pricing strategies, promotion, distribution, and digital marketing. Professionals in marketing management use analytical tools and creative strategies to understand market trends, position products effectively, and communicate value to target audiences. They work closely with other departments such as sales, product development, and customer service to ensure a unified approach to delivering customer satisfaction. By aligning business offerings with market demands, marketing management helps businesses build strong brands, foster customer loyalty, and maintain a competitive edge in the global economy.